Chances are your customers have very short attention spans. If your booklet cover doesn’t immediately catch their eye and pique their interest, they won’t open it. Customers aren’t interested in a history of your business. Instead, they want to know about your product or service and how it can help them save time, lower costs, get more sales, or run their business more effectively.
Focus your content on the problems and challenges your customers face and how you solve them. The purpose of a booklet is to move people to the next phase of the sales cycle. Do you want them to visit your web site? Pick up the phone and call you? Contact you for more information? A good call to action tells your customers exactly what you want them to do.
If you have an idea, maybe we can help! Call 1890 345 678.
Our templates include bleed, crops, safe areas and all the other weird things and jargon that printing
companies like us look for when we are asking your for artwork, enjoy! Happy designing.
Just follow these simple rules before you send us your artwork, and before you ask or send us your Word® files, we’d like to say ‘No that isn’t artwork’.
If you want to send us images, logos or your artwork. Use www.wetransfer.com to send us anything you want to. Sinead will love you if you attach your order number with your files.